The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

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    The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

    Mehka - 17. sep 2002
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    ISBN/EAN:P_9780060007737
    Redna cena: 17,68 €

    Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu

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    Opis

    Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu

    O avtorju

    -Al Ries-

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    Podrobnosti o izdelku

    • Jezik: angleški
    • Leto izida: 2002
    • Število strani: 272
    • ISBN/EAN: 9780060007737
    • Mere izdelka vxš: 23,3 x 18,9
    • Vezava: Mehka
    • Datum Izida: 17.09.2002
    • Založba: HarperCollins Publishers Inc
    • Avtor: Al Ries, Laura Ries
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