The Choice Factory - 25 behavioural biases that influence what we buy

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    The Choice Factory - 25 behavioural biases that influence what we buy

    Mehka - 12. feb 2018
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    ISBN/EAN:P_9780857196095
    Redna cena: 22,14 €

    Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. 220 pages, Illustrations, black and white

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    Opis

    Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. 220 pages, Illustrations, black and white

    Podrobnosti o izdelku

    • Jezik: angleški
    • Leto izida: 2018
    • Število strani: 220
    • ISBN/EAN: 9780857196095
    • Mere izdelka vxš: 21.6cm x 14.1cm
    • Vezava: Mehka
    • Datum Izida: 12.02.2018
    • Založba: Harriman House Publishing
    • Avtor: Richard Shotton
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