Review of Marketing Research

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    Review of Marketing Research

    Trda - 01. okt 2008
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    ISBN/EAN:P_9780765621252
    Redna cena: 31,45 €

    Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.

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    Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.

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