Business to Business Marketing: Relationships, networks and strategies

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    Business to Business Marketing: Relationships, networks and strategies

    Mehka - 25. nov 2010
    ( 0 )
    ISBN/EAN:P_9780199551682
    Redna cena: 92,26 €

    The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations.

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    Opis

    The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations.

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    -Nick Ellis-

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