Truth Be Told - How Authentic Marketing and Communications Wins in the Purposeful Age

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    Truth Be Told - How Authentic Marketing and Communications Wins in the Purposeful Age

    03. apr 2021
    ( 0 )
    ISBN/EAN:P_9781398600164
    Redna cena: 35,33 €

    Harness the opportunities for marketing in the age of purpose and learn why it's so important to be a 'truth teller' by creating authentic communication campaigns, generating honest content and avoiding accusations of 'purpose washing'. 264 pages

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    Opis

    Harness the opportunities for marketing in the age of purpose and learn why it's so important to be a 'truth teller' by creating authentic communication campaigns, generating honest content and avoiding accusations of 'purpose washing'. 264 pages

    O avtorju

    -John O'Brien-

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    Podrobnosti o izdelku

    • Jezik: angleški
    • Leto izida: 2021
    • Število strani: 264
    • ISBN/EAN: 9781398600164
    • Mere izdelka vxš: 15.6cm x 23.2cm
    • Datum Izida: 03.04.2021
    • Založba: Kogan Page Ltd
    • Avtor: John O'Brien, David Gallagher
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