Marketing Fashion: Strategy, Branding and Promotion - 2nd edition

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    Marketing Fashion: Strategy, Branding and Promotion - 2nd edition

    Mehka - 17. avg 2015
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    ISBN/EAN:P_9781780675664
    Redna cena: 44,08 €

    A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.

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    A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.

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