Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

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    Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

    Trda - 15. dec 2012
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    ISBN/EAN:P_9780230378193
    Redna cena: 81,55 €

    Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

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    Opis

    Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

    Podrobnosti o izdelku

    • Jezik: angleški
    • Leto izida: 2012
    • Število strani: 251
    • ISBN/EAN: 9780230378193
    • Mere izdelka vxš: 24 x 16,2
    • Vezava: Trda
    • Datum Izida: 15.12.2012
    • Založba: Palgrave Macmillan
    • Avtor: Dick Stroud, Kim Walker
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