The Silver Market Phenomenon: Marketing and Innovation in the Aging Society

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    The Silver Market Phenomenon: Marketing and Innovation in the Aging Society

    Mehka - 29. sep 2014
    ( 0 )
    ISBN/EAN:P_9783642446047
    Redna cena: 80,79 €

    This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from various industries and countries.

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    Opis

    This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from various industries and countries.

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