The Audience Commodity in a Digital Age: Revisiting a Critical Theory of Commercial Media

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    The Audience Commodity in a Digital Age: Revisiting a Critical Theory of Commercial Media

    Mehka - 28. feb 2014
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    ISBN/EAN:P_9781433123597
    Redna cena: 41,95 €

    This edited collection comprises foundational texts and new contributions that revisit the theory of the "audience commodity" as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology.

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    Opis

    This edited collection comprises foundational texts and new contributions that revisit the theory of the "audience commodity" as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology.

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