Media Business Models: Breaking the Traditional Value Chain

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    Media Business Models: Breaking the Traditional Value Chain

    Mehka - 05. jun 2016
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    ISBN/EAN:P_9781433131783
    Redna cena: 44,22 €

    This volume addresses questions and explores scenarios, phenomena, and developments which point to new configurations arising from new media business models, innovative ways in which media practitioners engage their audiences, intercontinental media phenomena, user-generated content, and the general disconnect between print and online media paradigms.

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    Opis

    This volume addresses questions and explores scenarios, phenomena, and developments which point to new configurations arising from new media business models, innovative ways in which media practitioners engage their audiences, intercontinental media phenomena, user-generated content, and the general disconnect between print and online media paradigms.

    Podrobnosti o izdelku

    • Jezik: angleški
    • Leto izida: 2016
    • Število strani: 269
    • ISBN/EAN: 9781433131783
    • Mere izdelka vxš: 15,2 x 28,1
    • Vezava: Mehka
    • Datum Izida: 05.06.2016
    • Založba: Peter Lang Publishing Inc
    • Urednik: Klaus Zilles, Joan Cuenca
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