Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon

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    Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon

    Mehka - 17. okt 2011
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    ISBN/EAN:P_9781118157022
    Redna cena: 22,14 €

    How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century.

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    Opis

    How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century.

    Podrobnosti o izdelku

    • Jezik: angleški
    • Leto izida: 2011
    • Število strani: 416
    • ISBN/EAN: 9781118157022
    • Mere izdelka vxš: 15,2 x 23
    • Vezava: Mehka
    • Datum Izida: 17.10.2011
    • Založba: John Wiley & Sons Inc
    • Avtor: Julie Macintosh
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