Positioning: The Battle for Your Mind

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    Positioning: The Battle for Your Mind

    Mehka - 13. dec 2000
    ( 0 )
    ISBN/EAN:P_9780071373586
    Redna cena: 23,46 €

    Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

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    Opis

    Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

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    -Al Ries-

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