Service Management and Marketing: Managing the Service Profit Logic

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    Service Management and Marketing: Managing the Service Profit Logic

    Mehka - 10. jul 2015
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    ISBN/EAN:P_9781118921449
    Redna cena: 82,43 €

    * This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.

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    Opis

    * This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.

    Podrobnosti o izdelku

    • Jezik: angleški
    • Leto izida: 2015
    • Število strani: 536
    • ISBN/EAN: 9781118921449
    • Mere izdelka vxš: 23,7 x 18,9
    • Vezava: Mehka
    • Datum Izida: 10.07.2015
    • Založba: John Wiley & Sons Inc
    • Avtor: Christian Gronroos
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