Qualitative Methods in Business Research

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    Qualitative Methods in Business Research

    Mehka - 12. nov 2015
    ( 0 )
    ISBN/EAN:P_9781446273395
    Redna cena: 68,59 €

    Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.

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    Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.

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