Marketing Luxury Goods Online

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    Marketing Luxury Goods Online

    Trda - 09. avg 2016
    ( 0 )
    ISBN/EAN:P_9783631678657
    Redna cena: 77,48 €

    The objectives of this book are threefold: First, conceptually examining the specific marketing-mix for luxury goods. Second, applying this marketing-mix to the online world. Third, empirically testing the effects of the online accessibility of luxury goods on consumer perceptions of scarcity and desirability.

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    Opis

    The objectives of this book are threefold: First, conceptually examining the specific marketing-mix for luxury goods. Second, applying this marketing-mix to the online world. Third, empirically testing the effects of the online accessibility of luxury goods on consumer perceptions of scarcity and desirability.

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