Marketing Ethics & Society

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    Marketing Ethics & Society

    Mehka - 15. sep 2015
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    ISBN/EAN:P_9781446296622
    Redna cena: 71,44 €

    Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

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    Opis

    Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.

    Podrobnosti o izdelku

    • Jezik: angleški
    • Leto izida: 2015
    • Število strani: 320
    • ISBN/EAN: 9781446296622
    • Mere izdelka vxš: 18,9 x 23,3
    • Vezava: Mehka
    • Datum Izida: 15.09.2015
    • Založba: SAGE Publications Ltd
    • Urednik: Lynne Eagle, Stephan Dahl
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