Design of Business: Why Design Thinking is the Next Competitive Advantage

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    Design of Business: Why Design Thinking is the Next Competitive Advantage

    Trda - 01. okt 2009
    ( 0 )
    ISBN/EAN:P_9781422177808
    Redna cena: 39,76 €

    Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.

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    Opis

    Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.

    O avtorju

    -Roger L. Martin-

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    Podrobnosti o izdelku

    • Jezik: angleški
    • Leto izida: 2009
    • Število strani: 208
    • ISBN/EAN: 9781422177808
    • Mere izdelka vxš: 21,7 x 15,2
    • Vezava: Trda
    • Datum Izida: 01.10.2009
    • Založba: Harvard Business Review Press
    • Avtor: Roger L. Martin
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