The Advertising Effect: How to Change Behaviour

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    The Advertising Effect: How to Change Behaviour

    Mehka - 28. maj 2014
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    ISBN/EAN:P_9780195593921
    Redna cena: 39,86 €

    The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

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    The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.

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