The Activation Imperative: How to Build Brands and Business by Inspiring Action

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    The Activation Imperative: How to Build Brands and Business by Inspiring Action

    Trda - 29. nov 2016
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    ISBN/EAN:P_9781442257047
    Redna cena: 51,44 €

    In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.

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    Opis

    In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.

    O avtorju

    -William Rosen-

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    Podrobnosti o izdelku

    • Jezik: angleški
    • Leto izida: 2016
    • Število strani: 222
    • ISBN/EAN: 9781442257047
    • Mere izdelka vxš: 16,1 x 23,7
    • Vezava: Trda
    • Datum Izida: 29.11.2016
    • Založba: Rowman & Littlefield
    • Avtor: William Rosen, Laurence Minsky
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