Strategic Advertising Management

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    Strategic Advertising Management

    16. feb 2021
    ( 0 )
    ISBN/EAN:P_9780198835615
    Redna cena: 71,37 €

    With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan. 504 pages

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    With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan. 504 pages

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