New Perspectives in Marketing by Word-of-Mouth

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    New Perspectives in Marketing by Word-of-Mouth

    Mehka - 21. okt 2015
    ( 0 )
    ISBN/EAN:P_9781785608193
    Redna cena: 3,67 €

    New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part in the building or breaking of a company's reputation. Some of the things the book will explain include:- How brand love is built in the fashion industry - How larger organisations effectively respond to negative social media.

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    Opis

    New Perspectives on Marketing by Word-of-Mouth offers insight to a world where consumers play an even bigger part in the building or breaking of a company's reputation. Some of the things the book will explain include:- How brand love is built in the fashion industry - How larger organisations effectively respond to negative social media.

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    -Emerald Group Publishing Limited-

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