Neuromarketing For Dummies

Name: Neuromarketing For Dummies
Brand: FOR DUMMIES C/O JOHN WILEY & SONS, LTD.
SKU: 583817
Price: 20.66 EUR
Availability: InStock

STEPHEN GENCO

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20,66 €

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20,66 €

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ISBN

9781118518588

Mladinska knjiga ID

583817

Leto izida

2013

Datum izida

26.11.2013

Status dobavljivosti

Na zalogi pri dobavitelju

Jezik

ANG

Založnik

FOR DUMMIES C/O JOHN WILEY & SONS, LTD.

Avtor

STEPHEN GENCO

Opis

Learn how to use neuromarketing and understand the science behind it

Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include:

How neuromarketing works
Insights from the latest neuromarketing research
How to apply neuromarketing strategies to any level of advertising or marketing, on any budget
Practical techniques to help your customers develop bonds with your products and services
The ethics of neuromarketing

Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.