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Misbehaving: The Making of Behavioural Economics

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    Misbehaving: The Making of Behavioural Economics

    Mehka - 05. maj 2016
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    ISBN/EAN:P_9780241951224
    Redna cena: 14,03 €

    When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.

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    Opis

    When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make smarter decisions in an increasingly mystifying world.

    Podrobnosti o izdelku

    • Jezik: angleški
    • Leto izida: 2016
    • Število strani: 432
    • ISBN/EAN: 9780241951224
    • Mere izdelka vxš: 13 x 19,7
    • Vezava: Mehka
    • Datum Izida: 05.05.2016
    • Založba: Penguin Books Ltd
    • Avtor: Thaler Richard, Richard H. Thaler
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