Mednarodno poslovanje

175 rezultatov

  • Ogled izdelka
    22 Immutable Laws of Branding(2011) RIES, AL,RIES, LAURA
    Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketin
    16,66 €
  • Ogled izdelka
    Medici Effect, With a New Preface and Discussion Guide()
    33,75 €
  • Ogled izdelka
    Wealth of Nations(2003) ADAM SMITH
    Vezava: Mehka
    12,50 €
  • Ogled izdelka
    International Strategy(2014) COLLIS, DAVID (HARVARD BUSINESS SCHOOL)
    Drawing on the course material developed at Harvard Business School by David Collis, International Strategy focuses on the enterprise that operates across borders as a unit of analysis and the senior manager in a multinational corporation as the typical d
    67,12 €
  • Ogled izdelka
    Die Culture Map(2018) MEYER, ERIN,SCHIEBERLE, ANDREAS,FERBER, MARLIES
    42,90 €
  • Ogled izdelka
    Competitiveness Of Nations 1, The: Navigating The Us-china Trade War And The Covid-19 Global Pandemic(2022) CHO, DONG-SUNG (INST FOR POLICY AND STRATEGY ON NATIONAL COMPETITIVENESS (IPSNC), KOREA),MOON, HWY-CHANG (INST FOR POLICY AND STRATEGY ON NATIONAL COMPETITIVENESS (IPSNC), KOREA)
    165,38 €
  • Ogled izdelka
    Cross-Cultural Management(2023) MAHADEVAN, JASMIN
    An essential textbook on Contemporary Cross-Cultural Management covering theory, practice and skills.
    202,19 €
  • Ogled izdelka
    International Management(2009) MEAD, RICHARD (UNIVERSITY OF LONDON),ANDREWS, TIM G. (UNIVERSITY OF STRATHCLYDE)
    This new edition of International Management secures the position of this successful text as the most comprehensive introduction to global cross-cultural management available.
    76,72 €
  • Ogled izdelka
    At the Margins of the Global Market(2024) HOUGH, PHILLIP A. (FLORIDA ATLANTIC UNIVERSITY)
    Hough recasts Colombia's endemic rural violence in a world-historical perspective that connects local labour and development dynamics to the arc of US global hegemony. This book will appeal to scholars of labour studies, agrarian studies, development, glo
    49,60 €
  • Ogled izdelka
    Global Business: Management(2021) WILLCOCKS, LESLIE
    Focuses on the major challenges of running marketing and R&D functions in an international business. Insights, into how businesses manage organisation structure and architecture; sourcing and the supply chain; information systems and emerging technologies
    64,31 €
  • Ogled izdelka
    Management Across Cultures(2023) STEERS, RICHARD M. (UNIVERSITY OF OREGON),OSLAND, JOYCE S. (SAN JOSE STATE UNIVERSITY, CALIFORNIA),SZKUDLAREK, BETINA (UNIVERSITY OF SYDNEY)
    This updated text helps students develop the global management knowledge and skills required to work anywhere in the world. Based on a new learning model, the text is supported by a set of engagement activities and teaching materials that enable managers
    76,31 €
  • Ogled izdelka
    Cross-Cultural Management(2017) THOMAS, DAVID C.,PETERSON, MARK F.
    This Fourth Edition has a clear focus on the interactions of people from different cultures in organizational settings, helping readers to gain an understanding of the effect of culture across a variety of contexts.
    103,85 €
  • Ogled izdelka
    International Business ISE(2022) GERINGER, MICHAEL,MCNETT, JEANNE
    93,27 €
  • Ogled izdelka
    How Asia Works(2014) STUDWELL, JOE
    A provocative look at what has worked - and what hasn't - in East Asian economics, now in paperback.
    15,27 €
  • Ogled izdelka
    Essentials of Global Marketing(2012) HOLLENSEN, SVEND
    Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide
    121,73 €
  • Ogled izdelka
    Capital War: How Foreign Companies Fight Their War in China(2014)
    Offers a fascinating study of twelve major capital wars in China led by overseas companies. These companies are Caterpillar, Mittal, Alcatel, Danone, SEB, BMW, UBS, L'Oreal, Toyota, Bayer, Johnson & Johnson and Coca-Cola. Each of the twelve chapters exami
    13,78 €
  • Ogled izdelka
    International Business(2012) JETHU-RAMSOEDH, RADHA,HENDRICKX, MAUD
    The open character of the global economy combined with the internationalization of business means that business students are increasingly required to understand the complexities of international business. This introductory textbook provides students with
    101,76 €
  • Ogled izdelka
    Pacific Rift(2016) LEWIS, MICHAEL
    By the author of the #1 bestseller THE BIG SHORT and the original business classic LIAR'S POKER comes a reissue of the definitive and hugely entertaining book about America and Japan.
    15,27 €
  • Ogled izdelka
    Europe 2020 Strategy: Can it Maintain the EU's Competitiveness in the World?(2014) ROTH, FELIX
    Launched in March 2010 by the European Commission, the Europe 2020 strategy aims to achieve "smart, sustainable, and inclusive" growth. This CEPS report takes an in-depth look at this major initiative and finds that the strategy itself needs to be revised
    50,54 €
  • Ogled izdelka
    Deep Knowledge of B2B Relationships Within and Across Borders(2013)
    The common thread of the five papers in this volume is that making sense and achieving deep knowledge of three-plus B2B relationships are necessary antecedents for achieving high operating effectiveness, high (on-time) efficiency, and sustaining profits f
    190,56 €

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