Strategic Management in the Media: Theory to Practice

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    Strategic Management in the Media: Theory to Practice

    Mehka - 10. nov 2016
    ( 0 )
    ISBN/EAN:P_9781473929500
    Redna cena: 62,69 €

    A new edition of Lucy Kung's popular guide to change and decision-making in the media industries. Full of detailed contemporary case studies on BuzzFeed, The Guardian, Netflix, the New York Times, the BBC and more.

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    Opis

    A new edition of Lucy Kung's popular guide to change and decision-making in the media industries. Full of detailed contemporary case studies on BuzzFeed, The Guardian, Netflix, the New York Times, the BBC and more.

    Podrobnosti o izdelku

    • Jezik: angleški
    • Leto izida: 2016
    • Število strani: 256
    • ISBN/EAN: 9781473929500
    • Mere izdelka vxš: 24,2 x 20,9
    • Vezava: Mehka
    • Datum Izida: 10.11.2016
    • Založba: SAGE Publications Ltd
    • Avtor: Lucy Kung
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