Media U - How the Need to Win Audiences Has Shaped Higher Education

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    Media U - How the Need to Win Audiences Has Shaped Higher Education

    Trda - 21. avg 2018
    ( 0 )
    ISBN/EAN:P_9780231186360
    Redna cena: 108,96 €

    Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value. 352 pages, 18 images

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    Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value. 352 pages, 18 images

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    -John Marx-

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