The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

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    The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

    Mehka - 06. okt 2005
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    ISBN/EAN:P_9780060570156
    Redna cena: 14,75 € 14,68 €

    Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.

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    Opis

    Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.

    O avtorju

    -Al Ries-

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    Podrobnosti o izdelku

    • Jezik: angleški
    • Leto izida: 2005
    • Število strani: 320
    • ISBN/EAN: 9780060570156
    • Mere izdelka vxš: 20,3 x 13,5
    • Vezava: Mehka
    • Datum Izida: 06.10.2005
    • Založba: HarperCollins Publishers Inc
    • Avtor: Al Ries, Laura Ries
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