The New Strategic Brand Management: Advanced Insights and Strategic Thinking

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    The New Strategic Brand Management: Advanced Insights and Strategic Thinking

    Mehka - 03. jan 2012
    ( 0 )
    ISBN/EAN:P_9780749465155
    Redna cena: 70,86 €

    Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.

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    Opis

    Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.

    O avtorju

    -Jean Noel Kapferer-

    Ostale knjige tega avtorja

    Podrobnosti o izdelku

    • Jezik: angleški
    • Leto izida: 2012
    • Število strani: 512
    • ISBN/EAN: 9780749465155
    • Mere izdelka vxš: 24,4 x 19
    • Vezava: Mehka
    • Datum Izida: 03.01.2012
    • Založba: Kogan Page Ltd
    • Avtor: Jean Noel Kapferer
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