The Challenger Sale: Taking Control of the Customer Conversation

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    The Challenger Sale: Taking Control of the Customer Conversation

    Trda - 19. nov 2011
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    ISBN/EAN:P_9781591844358
    Redna cena: 36,11 €

    Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.

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    Opis

    Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, this title argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.

    O avtorju

    -Matthew Dixon-

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    Podrobnosti o izdelku

    • Jezik: angleški
    • Leto izida: 2011
    • Število strani: 256
    • ISBN/EAN: 9781591844358
    • Mere izdelka vxš: 14 x 21,5
    • Vezava: Trda
    • Datum Izida: 19.11.2011
    • Založba: Penguin Putnam Inc
    • Avtor: Matthew Dixon, Brent Adamson
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