The Anatomy of Humbug: How to Think Differently About Advertising

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    The Anatomy of Humbug: How to Think Differently About Advertising

    Trda - 07. jan 2015
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    ISBN/EAN:P_9781784621926
    Redna cena: 26,44 €

    How does advertising work? Does it have to attract conscious attention in order to transmit a `Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?

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    Opis

    How does advertising work? Does it have to attract conscious attention in order to transmit a `Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else?

    O avtorju

    -Paul Feldwick-

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    Podrobnosti o izdelku

    • Jezik: angleški
    • Leto izida: 2015
    • Število strani: 256
    • ISBN/EAN: 9781784621926
    • Mere izdelka vxš: 22,4 x 14,6
    • Vezava: Trda
    • Datum Izida: 07.01.2015
    • Založba: Troubador Publishing
    • Avtor: Paul Feldwick
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