Sustainable Marketing - A Holistic Approach

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    Sustainable Marketing - A Holistic Approach

    12. jun 2021
    ( 0 )
    ISBN/EAN:P_9781526494634
    Redna cena: 66,02 €

    This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable. 440 pages

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    Opis

    This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable. 440 pages

    O avtorju

    -Mark Peterson-

    Ostale knjige tega avtorja

    Podrobnosti o izdelku

    • Jezik: angleški
    • Leto izida: 2021
    • Število strani: 440
    • ISBN/EAN: 9781526494634
    • Mere izdelka vxš: 18.5cm x 23.3cm
    • Datum Izida: 12.06.2021
    • Založba: SAGE Publications Ltd
    • Avtor: Mark Peterson
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