Strategic Planning for Public Relations: Beginning the Journey

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    Strategic Planning for Public Relations: Beginning the Journey

    Trda - 28. maj 2014
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    ISBN/EAN:P_9781433120923
    Redna cena: 139,41 €

    Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals.

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    Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals.

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    -Tricia Hansen-Horn-

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