Mastering Fashion Marketing

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    Mastering Fashion Marketing

    Mehka - 19. dec 2008
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    ISBN/EAN:P_9781403919021
    Redna cena: 55,61 €

    This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

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    Opis

    This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

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    -Tim Jackson-

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