Marketing Communications - Objectives, Strategy, Tactics

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    Marketing Communications - Objectives, Strategy, Tactics

    Mehka - 08. sep 2018
    ( 0 )
    ISBN/EAN:P_9781526438652
    Redna cena: 69,75 €

    Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan. 584 pages

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    Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan. 584 pages

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