How Brands Become Icons: The Principles of Cultural Branding

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    How Brands Become Icons: The Principles of Cultural Branding

    Trda - 01. okt 2004
    ( 0 )
    ISBN/EAN:P_9781578517749
    Redna cena: 44,32 €

    Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.

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    Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.

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