From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands

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    From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands

    Mehka - 18. mar 2010
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    ISBN/EAN:P_9781856177733
    Redna cena: 74,54 €

    Following on from the introductory textbook "Creating Powerful Brands", this title is illustrated with real examples of influential marketing campaigns. It takes students to the next level with the skills to develop and implement their own branding strategy. It can help managers develop successful brand strategies.

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    Opis

    Following on from the introductory textbook "Creating Powerful Brands", this title is illustrated with real examples of influential marketing campaigns. It takes students to the next level with the skills to develop and implement their own branding strategy. It can help managers develop successful brand strategies.

    Podrobnosti o izdelku

    • Jezik: angleški
    • Leto izida: 2010
    • Število strani: 392
    • ISBN/EAN: 9781856177733
    • Mere izdelka vxš: 22,7 x 15,3
    • Vezava: Mehka
    • Datum Izida: 18.03.2010
    • Založba: Taylor & Francis Ltd
    • Avtor: Leslie De Chernatony
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