Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Image for Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders from emkaSi
+ / - Hover over image to Zoom
Other Views

    Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

    Trda - 01. dec 2008
    ( 0 )
    ISBN/EAN:P_9780470238271
    Redna cena: 38,20 €

    A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers.

    SkrijPoglej več
    Deli:
    - 1 + 38,20 €
    Predviden rok dobave: 7 - 10 dni
    Dodaj v košarico

    Opis

    A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers.

    O avtorju

    -Adam Morgan-

    Ostale knjige tega avtorja

    Podrobnosti o izdelku

    • Jezik: angleški
    • Leto izida: 2008
    • Število strani: 368
    • ISBN/EAN: 9780470238271
    • Mere izdelka vxš: 23,7 x 16,1
    • Vezava: Trda
    • Datum Izida: 01.12.2008
    • Založba: John Wiley and Sons Ltd
    • Avtor: Adam Morgan
    • Povprečna ocena:
      ( 0 )

    Oglejte si več iz oddelkov:

    Mnenja kupcev

    Povprečna ocena kupcev:

    (0)
    (0)
    (0)
    (0)
    (0)
    ( 0 )

    Komentarji