Buyology: How Everything We Believe About Why We Buy is Wrong

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    Buyology: How Everything We Believe About Why We Buy is Wrong

    Mehka - 01. apr 2009
    ( 1 )
    ISBN/EAN:P_9781847940131
    Redna cena: 14,68 €

    Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.

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    Opis

    Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.

    O avtorju

    -Martin Lindstrom-

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    Podrobnosti o izdelku

    • Jezik: angleški
    • Leto izida: 2009
    • Število strani: 272
    • ISBN/EAN: 9781847940131
    • Mere izdelka vxš: 19,7 x 13
    • Vezava: Mehka
    • Datum Izida: 01.04.2009
    • Založba: Cornerstone
    • Avtor: Martin Lindstrom
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