Brand Relevance: Making Competitors Irrelevant

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    Brand Relevance: Making Competitors Irrelevant

    Trda - 25. jan 2011
    ( 0 )
    ISBN/EAN:P_9780470613580
    Redna cena: 36,73 €

    Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.

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    Opis

    Shows how to eliminate the competition and become the lead brand in your market. This book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.

    O avtorju

    -David A. Aaker-

    Ostale knjige tega avtorja

    Podrobnosti o izdelku

    • Jezik: angleški
    • Leto izida: 2011
    • Število strani: 400
    • ISBN/EAN: 9780470613580
    • Mere izdelka vxš: 22,8 x 16,3
    • Vezava: Trda
    • Datum Izida: 25.01.2011
    • Založba: John Wiley and Sons Ltd
    • Avtor: David A. Aaker
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