Basic Marketing Research: Pearson New International Edition

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    Basic Marketing Research: Pearson New International Edition

    Mehka - 26. jul 2013
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    ISBN/EAN:P_9781292020488
    Redna cena: 91,68 €

    For undergraduate-level courses in Marketing Research.With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

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    For undergraduate-level courses in Marketing Research.With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

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