Media Economics

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    Media Economics

    Mehka - 01. maj 2015
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    ISBN/EAN:P_9780230293229
    Redna cena: 46,34 €

    A concise introduction to the key ideas and issues in the study of media economics, drawing on a broad range of case studies - from Amazon and Twitter, to Apple and Netflix - to illustrate how economic paradigms are not just theories, but provide important practical insights into how the media operates today.

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    Opis

    A concise introduction to the key ideas and issues in the study of media economics, drawing on a broad range of case studies - from Amazon and Twitter, to Apple and Netflix - to illustrate how economic paradigms are not just theories, but provide important practical insights into how the media operates today.

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    -Stuart Cunningham-

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