Soda Goes Pop - Pepsi-Cola Advertising and Popular Music

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    Soda Goes Pop - Pepsi-Cola Advertising and Popular Music

    30. avg 2019
    ( 0 )
    ISBN/EAN:P_9780472054022
    Redna cena: 68,37 €

    How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi's music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other questions around the relationships between popular music and advertising. 328 pages, 23 halftones, 19 musical examples, 18 tables

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    How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi's music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other questions around the relationships between popular music and advertising. 328 pages, 23 halftones, 19 musical examples, 18 tables

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