Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative

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    Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative

    Trda - 04. mar 2016
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    ISBN/EAN:P_9781119183174
    Redna cena: 32,32 €

    Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.

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    Opis

    Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.

    Podrobnosti o izdelku

    • Jezik: angleški
    • Leto izida: 2016
    • Število strani: 288
    • ISBN/EAN: 9781119183174
    • Mere izdelka vxš: 23,6 x 16,4
    • Vezava: Trda
    • Datum Izida: 04.03.2016
    • Založba: John Wiley & Sons Inc
    • Avtor: Scott Brinker
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