Judgment under Uncertainty: Heuristics and Biases

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    Judgment under Uncertainty: Heuristics and Biases

    Mehka - 05. jul 2017
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    ISBN/EAN:P_9781912128945
    Redna cena: 9,55 €

    For decades, social scientists had used a mythical figure to describe how humans make decisions: homo economicus. He was logical and conscientious. To make a decision, he would evaluate all the options open to him, then choose the most rational course of action.

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    Opis

    For decades, social scientists had used a mythical figure to describe how humans make decisions: homo economicus. He was logical and conscientious. To make a decision, he would evaluate all the options open to him, then choose the most rational course of action.

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    -Camille Morvan-

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