Truth, Lies, and Advertising: The Art of Account Planning

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    Truth, Lies, and Advertising: The Art of Account Planning

    Trda - 27. feb 1998
    ( 0 )
    ISBN/EAN:P_9780471189626
    Redna cena: 56,00 €

    Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented.

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    Opis

    Jay Chiat, founder of the prestigious Chiat/Day advertising agency (which created campaigns for the Energizer Bunny and Fruitopia) called it "The best new-business tool ever invented.

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    -Jon Steel-

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