The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail

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    The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail

    Trda - 19. nov 2013
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    ISBN/EAN:P_9781422196021
    Redna cena: 36,58 €

    Shows how even the most outstanding companies can do everything right - yet still lose market leadership when they miss out on new waves of innovation. Offering both successes and failures from leading companies as a guide, this book gives you a set of rules for capitalizing on the phenomenon of disruptive innovation.

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    Opis

    Shows how even the most outstanding companies can do everything right - yet still lose market leadership when they miss out on new waves of innovation. Offering both successes and failures from leading companies as a guide, this book gives you a set of rules for capitalizing on the phenomenon of disruptive innovation.

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    -Clayton M. Christensen-

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