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The Effortless Experience: Conquering the New Battleground for Customer Loyalty

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    The Effortless Experience: Conquering the New Battleground for Customer Loyalty

    Mehka - 26. sep 2013
    ( 0 )
    ISBN/EAN:P_9780241003305
    Redna cena: 23,57 €

    Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

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    Opis

    Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

    O avtorju

    -Matthew Dixon-

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