The 22 Immutable Laws Of Branding

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    The 22 Immutable Laws Of Branding

    Mehka - 03. apr 2000
    ( 0 )
    ISBN/EAN:P_9781861976055
    Redna cena: 14,68 €

    Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox.

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    Opis

    Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox.

    O avtorju

    -Al Ries-

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    Podrobnosti o izdelku

    • Jezik: angleški
    • Leto izida: 2000
    • Število strani: 192
    • ISBN/EAN: 9781861976055
    • Mere izdelka vxš: 19,7 x 12,9
    • Vezava: Mehka
    • Datum Izida: 03.04.2000
    • Založba: Profile Books Ltd
    • Avtor: Al Ries, Laura Ries
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