Strategic Social Media: From Marketing to Social Change

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    Strategic Social Media: From Marketing to Social Change

    Mehka - 21. okt 2016
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    ISBN/EAN:P_9781118556849
    Redna cena: 68,23 €

    Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.

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    Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.

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