Luxury Fashion Branding: Trends, Tactics, Techniques

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    Luxury Fashion Branding: Trends, Tactics, Techniques

    Trda - 03. maj 2007
    ( 0 )
    ISBN/EAN:P_9780230521674
    Redna cena: 81,78 €

    This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

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    Opis

    This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

    Podrobnosti o izdelku

    • Jezik: angleški
    • Leto izida: 2007
    • Število strani: 352
    • ISBN/EAN: 9780230521674
    • Mere izdelka vxš: 24,4 x 16,5
    • Vezava: Trda
    • Datum Izida: 03.05.2007
    • Založba: Palgrave Macmillan
    • Avtor: Uche Okonkwo
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